In today’s ever-changing world of technology, video is the next big thing. Just as the web migrated from text-heavy to image-heavy content last decade, the transition to video-heavy content has already begun. It’s projected that by 2022, online videos will make up more than 82% of all consumer internet traffic.
People love video because we are visual creatures – our brains are hardwired to love images! It’s convenient, easy to digest, and is now the consumer preference. It’s also the next-best-thing to being there. If you can’t meet with every possible customer face-to-face, video provides a way to make an emotional connection that words alone or still images find it more difficult to do. And because of this, the popularity and for demand for video is only going to increase.
The preference for video isn’t limited to just online streaming and Youtube. Consumers are also interested in video content from brands and businesses, and gravitate to video features on websites and social media.
Well done video drives value. Your online presence (whether it’s your website, social media, marketing emails, or landing pages) is important. And consumers are more likely to spend time with, and retain more information from, content that incorporates video.
A few statistics:
- Marketing emails that contain video can increase click-through rates by 200-300% (Forbes)
- Landing pages that embed video also show an 80% increase in conversion rates (HubSpot)
- People spend 88% more time on a website that has video (Oberlo)
Learning how to utilize video for your business is the way forward. The good news is that video is now easier to create and more engaging than ever before.