One More Way to Sell Gemstones – Gem Cleansing!

On April 3, VDB is sponsoring the Women’s Jewelry Association (WJA) event “Tea & Diamond Cleansing in the City.” WJA does many events throughout the year to bring the membership together for networking and education.

But what is a “Tea & Diamond Cleansing?”

Well, it looks like a lot of fun to us.

First, there’s a High Tea. The venue for the event is the Bosie Tea Parlor, on Manhattan’s West Side. They boast the “best desserts in Manhattan,” which was all we needed to hear! We’re there.

The Event

The speaker for the event is Surbhi Pandya, the founder and designer behind Vivaan Jewelry. Vivaan is a diamond jewelry line that merges the rich gold tones of Asian jewelry preferences with oxidized silver and contemporary shapes. Check it out for yourself (link:  Surbhi’s designs are scrumptious (still thinking about desserts here).

But Surbhi also has another specialty – and that’s what she’ll be speaking about at the WJA event. She is an expert in the art of gem cleansing, and has spoken to audiences at the American Gem Society and the Natural Color Diamond Association on energy work. She’s also been written up in many magazines, including InStore and JCK.

WJA members will be able to bring their gems to the Tea & Diamond Cleansing event for a personal experience.

And what might that involve?

Gemstone Energies

What Surbhi teaches is that diamonds aren’t just beautiful baubles to be worn for adornment. They also have a spiritual side and contain the power to heal. One of the first things her clients learn is that gems need to be cleansed of any negative energy that has become attached to them prior to coming into their possession. Sort of like smudging a house or apartment with sage when you move into it! Once negative prior energy has been removed, then the gem’s inherent positive energies are more available to the wearer.

And what might those positive energies be? Well that’s a great big, interesting topic all by itself! We know that humans have been wearing gemstones as amulets for 30,000 years. The ancient Greeks codified properties to crystals with names that we still use today. We know that ancient China valued Jade for its healing properties. There’s a huge amount of historical data to support the idea that gems are more than beautiful. They are also considered to be mystical.


Healing Properties

What are some of these healing or mystical properties? Here are a few fun examples:

  • Amethyst: Believed to be a stress reducer, promote healthy sleep, and balance the mind.
  • Aquamarine: Protects the psyche from taking on negative or dark behavioral patterns.
  • Citrine: Promotes energy and positivity. Clears negative energy.
  • Garnet: Clears unhealthy blockages within the body’s energy systems.
  • Diamond: Promotes strength, creativity, and imagination.

Whether you believe in the more mystical properties of gems or not – your customers might find this very engaging! Being able to discuss gemstones beyond the design and the price is a great way to add more fun to the jewelry-buying experience and give your customers more stories to tell.

We’re really looking forward to the WJA event (wish you could be there too!), and we’ll be sure to share any exciting insights we gain after hearing Surbhi Pandya’s presentation.

And – if you’re a WJA member in New York (or interested in becoming one) here are the event details!

More Details

April 3, 2019 at 5:00 PM

Bosie Tea Parlor

10 Morton St

New York, NY 10014

Online registration:

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